Episode #
Why Some Ad Platforms Will Struggle in The Future #2293
November 29, 2022

In episode #2293, Neil and Eric discuss why some ad platforms will struggle in the future. Apple’s recent privacy changes on iOS have had a significant impact on digital advertising. With Google looking to follow in their footsteps, we share some tips to help you prepare for and adapt to an eventual decrease in user data; from building a loyal community to diversifying your digital marketing approach, and more! Tune in today.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Why Some Ad Platforms Will Struggle in The Future.
  • [00:26] How Apple’s privacy changes have slashed ad ROI across platforms.
  • [00:59] The impact it will have when Google follows in Apple’s footsteps.
  • [02:05] How App Tracking Transparency helped Apple boost its own ad business.
  • [02:58] Why you win if you have first-party data.
  • [03:05] Why you need to be prepared and take an omnichannel approach to marketing.
  • [03:25] The importance of building an audience and a loyal community.
  • [04:03] Why you can’t rely solely on Meta or Google for digital marketing. 
  • [04:16] That’s it for today! Don’t forget to rate, review and subscribe!
  • [04:25] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
Effective Leadership in Agency Management
October 12, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about insights on leadership, team communication, staying connec...

Episode
The Secrets of YouTube Marketing
October 11, 2024

In episode #2839, they focus on YouTube marketing, ROI measurement, global market strategies, innovative marketing techniques, and effective presentation methods for high-stakes proposals. ...

Episode
Mastering Testing Methodologies for Affiliate Marketing
October 10, 2024

In episode #2838, they cover implementing testing methodologies in affiliate marketing, the importance of building relationships for business growth, and effective lead generation through webinars and...