Episode #
Why The Creator Economy Ended Up Being A Dumpster Fire
July 09, 2023

In episode #2506, we dive deep into the challenges and shortcomings of the creator economy. Join us as we uncover the complexities of the creator economy and offer insights into the factors that have contributed to its less-than-desirable outcomes. We discuss the challenges in the space, returns from content creation, essential aspects content creators should consider, and much more! Join us for this eye-opening episode to gain a deeper understanding of the challenges faced by the creator economy and gain valuable insights into its complexities. Tune in now!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Why The Creator Economy Ended Up Being A Dumpster Fire.
  • [00:20] An interesting market projection regarding creative startups.
  • [00:55] We define the creator economy and provide examples.
  • [02:06] Reasons why the creator economy is struggling.
  • [02:37] Examples of successful businesses within the creator economy.
  • [03:03] We unpack reported returns for content creation.
  • [03:25] Important aspects that content creators should consider.
  • [04:10] How to be successful at monetizing content. 
  • [04:42] Common misconceptions about content creation.
  • [04:55] An example of a ‘lucrative niche’ in the market.
  • [05:37] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/q11zGjZ467M 

Links Mentioned in Today’s Episode:

  • Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Discover Latest Episodes

Episode
The 7 Powers Of Business
December 30, 2025

Neil and Eric break down Hamilton Helmer’s 7 Powers framework for building a durable competitive business: branding, process power, switching costs, scale economies, cornered resources, network econ...

Episode
How Marketing Will Completely Change in 2026
December 29, 2025

Neil and Eric break down their biggest marketing predictions for 2026, covering SEO’s rebound, AEO reality checks, AI workflow automation, community building, in-person events, and why switching cos...

Episode
Is Storytelling the New Marketing?
December 26, 2025

Neil and Eric break down why “storyteller” is suddenly the hottest corporate job title, from a Wall Street Journal trend to LinkedIn listings doubling in a year and Vanta paying up to $274,000 for...