Episode #
Why the Gold is in the Reviews
June 14, 2023

In episode #2482, we discuss what we mean when we say that “the gold is in the reviews.” Reviews help showcase the reputation of your company. They improve search rankings for your website, increase sales, and build trust in your brand. But did you know that one and two-star reviews are just as valuable if not more valuable than five-star ones? Tune in to find out why and you’ll also receive practical tips and tools for turning positive feedback into website copy, converting visitors into customers, and a whole lot more!


  • [00:00] Today’s topic: Why the Gold is in the Reviews.
  • [00:14] Why one and two-star reviews are essential for growth.
  • [01:30] Qualitative versus quantitative feedback.
  • [02:40] How to use five-star reviews to inform your marketing copy.
  • [04:34] Helpful tools you can use to test your messaging.
  • [05:39] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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