In episode #2212, Neil and Eric talk about why the riches are not in the niches. A lot of marketers like to advise that you should find your niche and focus on that. The only problem is that this strategy puts a cap on your potential to grow. Tune in to learn how to avoid this rookie error, and find out what you should be focusing on instead!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Why the Riches are NOT in the Niches (Beginner Mistake).
• [00:25] Why focusing on a niche is limiting and what you should prioritize instead.
• [00:43] Why total addressable market (TAM) is such an important indicator.
• [01:34] A reminder of what type of businesses this advice applies to.
• [03:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:59] Go to https://www.marketingschool.io to learn more!

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