Episode #
Why the Riches are NOT in the Niches (Beginner Mistake) #2212
September 08, 2022

In episode #2212, Neil and Eric talk about why the riches are not in the niches. A lot of marketers like to advise that you should find your niche and focus on that. The only problem is that this strategy puts a cap on your potential to grow. Tune in to learn how to avoid this rookie error, and find out what you should be focusing on instead!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Why the Riches are NOT in the Niches (Beginner Mistake).
  • [00:25] Why focusing on a niche is limiting and what you should prioritize instead.
  • [00:43] Why total addressable market (TAM) is such an important indicator.
  • [01:34] A reminder of what type of businesses this advice applies to.
  • [03:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:59] Go to https://www.marketingschool.io to learn more!

 

Links Mentioned in Today’s Episode:

 

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Discover Latest Episodes

Episode
The AI Influencer That Makes $10M A Year
February 18, 2025

In episode #2918, Eric and Neil explore the emergence of AI influencers, their impact on marketing, and the unconventional leadership style of Elon Musk. They delve into the importance of authenticity...

Episode
YouTube Citation Surges 414 Percent in AI Overviews
February 17, 2025

In episode #2918, Eric Siu and Neil Patel discuss the significant rise of YouTube as a platform for AI content creation and its potential as a podcasting network. They emphasize the importance of crea...

Episode
The 14% Conversion Boost That Most Companies Miss
February 14, 2025

In episode #2917, Eric Siu and Neil Patel discuss the impact of Buy Now Pay Later solutions in B2B markets, the importance of appearance in business settings, the effectiveness of Super Bowl ads, and ...