In episode #2614, We discuss the potential of TikTok shops as the next big opportunity in e-commerce. We highlight the growing number of Americans buying products on TikTok and the platform’s push to make TikTok shops succeed. We emphasize the importance of having a good product and building relationships with creators for successful TikTok shop ventures. However, we note that TikTok shops may not be suitable for all businesses, especially those selling high-ticket items or requiring personal interaction before purchase. Overall, TikTok shops present a massive opportunity for entrepreneurs to capitalize on the platform’s popularity and drive revenue.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Why TikTok Shops Might Be The Next Big Opportunity

(00:23) One out of ten Americans will buy something on TikTok shop this year

(01:05) Discussion on the growth rate of social buyers on TikTok

(02:26) Importance of considering selling products on TikTok shop

(03:00) Opportunities on other social channels like Pinterest

(03:40) Building relationships and being a middleman for TikTok shops

(04:33) Not suitable for all businesses, especially B2B and high-ticket items

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Links Mentioned in Today’s Episode:

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