In episode #679, Eric and Neil discuss why videos are better than text content. Find out why you need to be incorporating videos into your marketing.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Why Videos Are Better Than Text Even Though They Don’t Rank on Google
• [00:41] Eric thinks videos are better than text. YouTube is the #2 search engine in the world and videos can rank on the front page.
• [00:55] Because we all have faster internet, video content in rising in popularity more so than before.
• [01:05] Neil thinks text generates long-term search traffic that can’t be beat.
• [01:28] In an ideal world, you would do video and text.
• [01:45] Video is time consuming, harder to rank, harder to go viral, etc.
• [01:57] Even so, the people who watch are more engaged and conversion rates are higher.
• [02:10] Incorporating video into your blogs is a great method.
• [02:40] At conferences, Eric and Neil get great responses from the videos they post.
• [03:00] If you can’t get high view counts, get other sites to embed your video.
• [03:10] Add subtitles and translations to your videos to reach a wider audience.
• [03:25] Anchor.fm can make a video for you from your audio podcast. You can then post it to Instagram and Facebook.
• [04:05] Eric and Neil know recording in a studio is better than recording a podcast at home.
• [04:30] Neil’s office does sales presentations over video.
• [04:45] They also do a lot of video conferencing. Because of their casual dress code, everyone keeps a dress shirt around to throw over their more casual clothes.
• [04:55] Videos build relationships and deeper connections.
• [05:08] That’s all for today!
• [05:12] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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