Episode #698
Why We Don’t Blog Daily (and You Shouldn’t Either) 
June 29, 2018

In episode #698, Eric and Neil discuss why daily blogging is unnecessary. Tune in to hear what pace at which you should be producing content.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why We Don’t Blog Daily (and You Shouldn’t Either)
  • [00:36] Neil used to blog seven times per day as an experiment.
  • [00:55] It got him a ton of traffic, but he burnt out working at that pace.
  • [01:15] HubSpot gets a ton of traffic and posts multiple articles on a daily basis, but they are able to keep that pace.
  • [01:40] If you want to scale up and generate more traffic, blog every single day.
  • [01:52] If you’re in the B2B world, don’t blog every day. It’s unnecessary.
  • [02:13] The Kleiner-Perkins Internet Trends report comes out every year.
  • [02:35] It is a popular guide that serves a huge community.
  • [02:50] If you want high-quality leads, don’t blog every day. Write content that shows off how smart you are and what you have to offer.
  • [03:15] Techcrunch is no longer the end-all, be-all that it used to be.
  • [04:05] When you are starting out, doing one really good piece per week or month will do the trick.
  • [04:25] Eric and Neil record three times every two months and record in batches of 20. This gives them a lot of shows in advance.
  • [04:55] This helps them stay top-of-mind and provide high-quality content.
  • [05:15] If you can’t provide value, don’t blog or podcast.
  • [05:45] Everything has been done to death, which is why blogging is a hard game.
  • [05:59] That’s all for today!
  • [06:02] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
The $100M Marketing Strategy In An AI World
June 27, 2025

In this special throwback episode, Eric Siu joins the Digital Social Hour Podcast by Sean Kelly to reveal his game-changing strategies. From acquiring companies around the world to building AI tools t...

Episode
Should You Build or Should You Buy?, Why In-Person Yields Incredible Results (And How To Do It), Why You Must Be Having An Epiphany Each Week Right Now
June 26, 2025

In this episode #2995, Eric Siu and Neil Patel discuss the strategic choice between building or buying businesses, the value of in-person connections, and the evolving importance of community and auth...

Episode
Real World AI Use Cases We’re Using
June 25, 2025

In this episode #2994, Eric Siu and Neil Patel discuss the wide-ranging impact of AI, from its effects on brain connectivity to personal strategies for using it in daily life. They explore AI’s role...