Episode #698
Why We Don’t Blog Daily (and You Shouldn’t Either) 
June 29, 2018

In episode #698, Eric and Neil discuss why daily blogging is unnecessary. Tune in to hear what pace at which you should be producing content.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why We Don’t Blog Daily (and You Shouldn’t Either)
  • [00:36] Neil used to blog seven times per day as an experiment.
  • [00:55] It got him a ton of traffic, but he burnt out working at that pace.
  • [01:15] HubSpot gets a ton of traffic and posts multiple articles on a daily basis, but they are able to keep that pace.
  • [01:40] If you want to scale up and generate more traffic, blog every single day.
  • [01:52] If you’re in the B2B world, don’t blog every day. It’s unnecessary.
  • [02:13] The Kleiner-Perkins Internet Trends report comes out every year.
  • [02:35] It is a popular guide that serves a huge community.
  • [02:50] If you want high-quality leads, don’t blog every day. Write content that shows off how smart you are and what you have to offer.
  • [03:15] Techcrunch is no longer the end-all, be-all that it used to be.
  • [04:05] When you are starting out, doing one really good piece per week or month will do the trick.
  • [04:25] Eric and Neil record three times every two months and record in batches of 20. This gives them a lot of shows in advance.
  • [04:55] This helps them stay top-of-mind and provide high-quality content.
  • [05:15] If you can’t provide value, don’t blog or podcast.
  • [05:45] Everything has been done to death, which is why blogging is a hard game.
  • [05:59] That’s all for today!
  • [06:02] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
The Writing Secrets That Create Billionaires
April 18, 2024

In this episode, I had David Perell – a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. David shares his passion for teaching writing, the conce...

Episode
Podcasts getting stale, Robots: Tesla vs. Apple, Monetization strategies & more
April 16, 2024

In episode #2721, we shake up our usual format with a full 90-minute episode, exploring the staleness of interview formats, sleep optimization, M&A strategies in business growth, influencer market...

Episode
A lot of people no longer use Google, instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and 3 content marketing stats that will change how you create content
April 15, 2024

In episode #2720, we discuss the growth of ChatGPT and its impact on Google, as well as the increasing opportunities for content creators in the digital space. We also touch on the importance of promp...