Episode #697
Why We Spent $46,452 on Marketing School
June 28, 2018

In episode #697, Eric and Neil discuss why they spend so much money on this podcast. Tune in to hear why giving something away for free can be a good idea.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why We Spent $46,452 on Marketing School
  • [00:42] Eric and Neil enjoy doing this podcast.
  • [01:15] They struggled with quality and methods at first, but eventually found their stride.
  • [01:21] Now, they spend money on intro and outro music, editing, studio time, etc.
  • [01:40] Ads and hosting are another expense.
  • [02:05] Neil doesn’t like spending money if he doesn’t have to.
  • [02:49] Eric thinks he has made at least $100,000 from producing this podcast, while Neil thinks he has made $0.
  • [03:22] Neil does the podcast because he believes in the “rule of seven”.
  • [03:40] The podcast is one of the seven touchpoints he uses to remain top-of-mind.
  • [04:20] Marketing is going to get harder and harder, so having multiple touchpoints is important.
  • [05:00] Eric and Neil could make more money monetizing the podcast, but they have decided it’s more beneficial to keep it free.
  • [05:15] This podcast was on the Entrepreneur Network, but they didn’t want to read ads during the show, so they got booted.
  • [05:50] Conservatively, they could be making $200,000/year off the podcast alone.
  • [06:10] They believe you should do things for free as long as you enjoy it and something good comes from it.
  • [06:50] They are playing the long game.
  • [07:10] Sometimes, they get great ideas while working on the podcasts the end up making them money.
  • [07:50] That’s it for today!
  • [07:53] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
ChatGPT Quietly Switches From Bing to Google
July 14, 2025

In this episode #3004, Eric Siu and Neil Patel discuss the shift from Bing to Google and the Microsoft-OpenAI partnership’s impact on businesses. They cover how marketing agencies are evolving amid ...

Episode
MrBeast’s SaaS Decision – A Mistake?, Pay per Crawl Launches for AI, Listicles Are Back, Why You Need Them for LLMs, How LLMs Will Rank You in the Future, AI Content Farms Are the New Arbitrage?
July 10, 2025

In this episode #3003, Eric Siu and Neil Patel discuss MrBeast's ViewStats and the AI thumbnail backlash, Cloudflare's pay-to-play model, and how LLMs are shaping the future of SEO. They also cover th...

Episode
The Collapse of Jaguar, How Meta Is Buying OpenAI Right in Front of Us, AI Mode vs. Classic Search Data, ChatGPT 5 Will Be INSANE
July 09, 2025

In this episode #3002, Eric Siu and Neil Patel discuss the collapse of Jaguar due to marketing missteps and the importance of understanding core audiences. They dive into Meta's AI acquisitions, compa...