In episode #2388, Neil and Eric talk about why they chose the color orange for their website. There are a surprising number of things to consider when choosing a color for your website. Regardless of which color you choose, it’s important that you follow a few simple rules and use the testing tools available to you! Tune in to learn why we decided to use the color orange for our website and discover some of the best ways to use AB and conversion tests to your advantage.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why We Use the Color Orange On Our Website.
[00:57] How we used various tests to measure the efficacy of the color orange.
[02:42] The research Eric did for the rebranding of Single Grain.
[03:17] Why do your call-to-action buttons need to stand out?
[05:44] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest.
[05:54] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover Latest Episodes
In episode #2415, we discuss whether newsletters are good businesses. Newsletters can be a great way to build an audience, as well as something you can charge subscribers for, but are they the best us...
In episode #2414, we talk about whether you should build or buy when it comes to talent in your company. There are arguments to be made for both routes to growing your company and its teams, and here ...
In episode #2413, we discuss how to take accountability for your marketing screwups. At the end of the day, it doesn’t matter what kind of marketing genius you are, you will screw up at some point. ...