Episode #
Why We Use the Color Orange On Our Website
March 05, 2023

In episode #2388, Neil and Eric talk about why they chose the color orange for their website. There are a surprising number of things to consider when choosing a color for your website. Regardless of which color you choose, it’s important that you follow a few simple rules and use the testing tools available to you! Tune in to learn why we decided to use the color orange for our website and discover some of the best ways to use AB and conversion tests to your advantage.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Why We Use the Color Orange On Our Website.
  • [00:57] How we used various tests to measure the efficacy of the color orange.
  • [02:42] The research Eric did for the rebranding of Single Grain.
  • [03:17] Why do your call-to-action buttons need to stand out?
  • [05:44] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest.
  • [05:54] Go to https://www.marketingschool.io to learn more!

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