Episode #775
Why We’re Going to Do An In Person Event (and You Should Too) 
September 14, 2018

In episode #775, Eric and Neil discuss the reason they want to do a live event. Tune in to hear why you should also consider putting on a live event.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why We’re Going to Do An In Person Event (and You Should Too)
  • [00:50] Eric and Neil don’t monetize their podcast nor do they run ads.
  • [01:24] On their site for this podcast, they only collect emails and surveys.
  • [01:42] If their goal is to impact more people, they realized an in-person event would be a great opportunity. People were also asking for a live event in the surveys.
  • [02:45] Charlie Munger talks about aligning incentives.
  • [02:56] Eric and Neil are incentivized to reach that 1 Million download milestone.
  • [03:12] They did a test even last year in downtown LA.
  • [03:32] People had different ranges for what they found too cost prohibitive in terms of attending a conference or live event.
  • [03:42] Eric and Neil are making this live event free, so they don’t exclude any interested parties.
  • [03:58] They will also be recording the event, so no one has to miss out.
  • [04:13] Eric and Neil are hoping to build a larger community.
  • [04:28] No matter what you do, consider putting on a live event as a way of connecting with your clients and audience.
  • [05:40] Live events are the best ways to market your brand.
  • [05:45] That is all for today!
  • [05:47] Go to here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
GEO is not different than SEO. BUT…
September 18, 2025

In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now ...

Episode
What to Do If Someone Copies Your Product?
September 17, 2025

In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with prove...

Episode
How to Win Big Enterprise Logos
September 16, 2025

In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads,...