In episode #1508, we explore why word of mouth is becoming more important. The cost of marketing is rising, so the best way to win is through word of mouth, and if you want good word of mouth marketing, you need to build something amazing! Plug in today and learn exactly what word of mouth is, how it travels, and how to tap into this new horizon in marketing!
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: Why Word of Mouth is Becoming More Important.
- [00:35] What word of mouth is and some examples of companies that get spoken about a lot.
- [01:11] Key findings about word of mouth from a Reforge article.
- [01:22] How much word of mouth travels on ‘dark social’: WhatsApp, text, and email.
- [01:45] Companies like Google are changing advertising, leaving a window for word of mouth.
- [02:17] If you have good word of mouth marketing, you’ve built a good product.
- [02:57] Build a brand first and then build products and services around it.
- [04:20] That’s it for today!
- [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode:
‘The Word of Mouth Coefficient’
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In episode #2565, we take a deep dive into the often-overlooked world of business policies and their profound impact on your success. It's a reality check that every entrepreneur needs: how seemingly ...
In episode #2564, we are sharing our tips for winning on YouTube in 2023. We discuss creating engagement, making fresh content, optimizing for keywords, using AI to translate your content into multipl...
Thomas Ma shared the hottest AI tools you could use and explained how experimenting with them led to better results at the Leveling Up Founders' event. TIME-STAMPED SHOW NOTES:...