Episode #1483
Why You Need to Optimize Your Content for Search Intent

August 24, 2020

In episode #1483, we discuss why you should optimize your content for search intent. You need to have content that appeals to top, middle, and bottom of the funnel searches to ensure that you capture as much traffic as possible. Tune in to hear how Ubersuggest can help you get ahead of your competitors! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why You Should Optimize Your Content for Search Intent. 
  • [00:33] What we mean when we talk about search intent.
  • [01:04] An example of how our agency websites and content are set up. 
  • [01:28] How your content should be adjusted according to the top, middle, and bottom-funnel.
  • [02:08] Choose keywords that have buy-related words in them such as “discount”. 
  • [02:21] Use comparison keywords such as Mailchimp versus ConvertKit.
  • [02:35] When you do your keyword research, look for ones with a high CPC.
  • [03:06] Make sure that your content covers the top, middle, and bottom of the funnel traffic. 
  • [03:28] Use tools like Ubersuggest to see what keywords your competitors are optimizing for.  
  • [04:10] That’s it for today!
  • [04:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Mailchimp

ConvertKit

Ubersuggest 

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Discover Latest Episodes

Episode
Will diversity, equity, and inclusion make you rich?, You are the media now, and How TikTok comments pushed Converse to bring back discontinued sneakers
July 23, 2024

In episode #2784, we reference a study by McKinsey in 2015 that claimed a link between profits and executive diversity. We also discuss founders creating their own media channels and the influence of ...

Episode
Data reveals how long it takes to reach product-market fit, The rise of in-house influencers, and Apple expands 30% fee on Facebook and Instagram ads globally
July 22, 2024

In episode #2783, we discuss the importance of launching a product quickly to iterate and reach product market fit, the rise of in-house influencers and how companies can leverage their employees' soc...

Episode
Strategies to Land $5M+ Clients in Luxury Home Building
July 20, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. A luxury home builder seeks advice on how to generate leads without relying on archite...