Episode #1483
Why You Need to Optimize Your Content for Search Intent

August 24, 2020

In episode #1483, we discuss why you should optimize your content for search intent. You need to have content that appeals to top, middle, and bottom of the funnel searches to ensure that you capture as much traffic as possible. Tune in to hear how Ubersuggest can help you get ahead of your competitors! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why You Should Optimize Your Content for Search Intent. 
  • [00:33] What we mean when we talk about search intent.
  • [01:04] An example of how our agency websites and content are set up. 
  • [01:28] How your content should be adjusted according to the top, middle, and bottom-funnel.
  • [02:08] Choose keywords that have buy-related words in them such as “discount”. 
  • [02:21] Use comparison keywords such as Mailchimp versus ConvertKit.
  • [02:35] When you do your keyword research, look for ones with a high CPC.
  • [03:06] Make sure that your content covers the top, middle, and bottom of the funnel traffic. 
  • [03:28] Use tools like Ubersuggest to see what keywords your competitors are optimizing for.  
  • [04:10] That’s it for today!
  • [04:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Mailchimp

ConvertKit

Ubersuggest 

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Discover Latest Episodes

Episode
Eric’s Content Plan for 2023 #2298
December 04, 2022

In episode #2298, we speak about Eric's content plan for next year. From more conference appearances to finding a configuration that suits your exact business, there are a number of useful ideas that ...

Episode
Neil’s Content Plan for 2023 #2297
December 03, 2022

In episode #2297, we have a look at Neil's content plan for next year. If you want to hear about Neil scaling back on certain aspects of his content creation, and what you should be aiming for in the ...

Episode
How We Have Been Leveraging AI Writers #2296
December 02, 2022

In episode #2296, Neil and Eric talk about how they have been leveraging AI writers. There have been a lot of developments in the AI space recently, but we are only just starting to uncover how to opt...