In episode #1483, we discuss why you should optimize your content for search intent. You need to have content that appeals to top, middle, and bottom of the funnel searches to ensure that you capture as much traffic as possible. Tune in to hear how Ubersuggest can help you get ahead of your competitors!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Why You Should Optimize Your Content for Search Intent.
[00:33] What we mean when we talk about search intent.
[01:04] An example of how our agency websites and content are set up.
[01:28] How your content should be adjusted according to the top, middle, and bottom-funnel.
[02:08] Choose keywords that have buy-related words in them such as “discount”.
[02:21] Use comparison keywords such as Mailchimp versus ConvertKit.
[02:35] When you do your keyword research, look for ones with a high CPC.
[03:06] Make sure that your content covers the top, middle, and bottom of the funnel traffic.
[03:28] Use tools like Ubersuggest to see what keywords your competitors are optimizing for.
[04:10] That’s it for today!
[04:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode:
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover Latest Episodes
In episode #2473, we talk about where consumer confidence sits right now. The global economy has had to adapt to some pretty major events over the past three years, from a worldwide pandemic to the wa...
In episode #2472, we talk about how to truly scale AI in your organization! It feels like everyone is racing to implement AI, but is this the best strategy for business owners? Tune in to hear how we ...
In episode #2471, we’re looking at the format dominating 92.7% of Facebook posts! We’re referring, of course, to reels. Short-form content has proven to be effective across all platforms and seems...