Episode #1483
Why You Need to Optimize Your Content for Search Intent

August 24, 2020

In episode #1483, we discuss why you should optimize your content for search intent. You need to have content that appeals to top, middle, and bottom of the funnel searches to ensure that you capture as much traffic as possible. Tune in to hear how Ubersuggest can help you get ahead of your competitors! 
[00:25] Today’s topic: Why You Should Optimize Your Content for Search Intent. 
[00:33] What we mean when we talk about search intent.
[01:04] An example of how our agency websites and content are set up. 
[01:28] How your content should be adjusted according to the top, middle, and bottom-funnel.
[02:08] Choose keywords that have buy-related words in them such as “discount”. 
[02:21] Use comparison keywords such as Mailchimp versus ConvertKit.
[02:35] When you do your keyword research, look for ones with a high CPC.
[03:06] Make sure that your content covers the top, middle, and bottom of the funnel traffic. 
[03:28] Use tools like Ubersuggest to see what keywords your competitors are optimizing for.  
[04:10] That’s it for today!
[04:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
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