Episode #325
Why You Ought to Leverage Call Tracking
June 21, 2017

In Episode #325, Eric and Neil discuss why you ought to leverage call tracking. Tune in to learn how to find out the sources of your phone calls and how tracking your phone calls enables you to see which campaigns are working and which ones are not.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Why You Ought to Leverage Call Tracking
  • 00:34 – Call tracking is tracking which traffic source is generating the phone calls you receive
  • 01:04 – Getting someone on phone is better that just filling out a lead form
  • 01:24 – Neil uses CallFire for call tracking
  • 01:38 – Eric uses CallRail where you can also set different numbers for different campaigns
    • 01:57 – It is important to know who is coming in so you can optimize it
    • 02:20 – You can be in control of the phone calls that are coming in
  • 02:43 – Search for Google AdWords call tracking to find other informative resources when you’re just starting
  • 02:57 – Call tracking is affordable and it works
  • 03:05 – That’s it for today’s episode!

3 Key Points:

  1. You have a greater chance of getting a hold of your customers when you’re able to get them on the phone rather than having them fill out a lead form.
  2. Call tracking allows you to track which campaigns and keywords are working for you.
  3. Try call tracking because it’s affordable and it works.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Is There Really A Summer Slump In B2B Marketing?, How We Are Managing Multiple Offers Right Now, What Are We Doing To Build A Brand
June 12, 2025

In this episode #2987, Eric Siu and Neil Patel discuss navigating B2B summer slumps, managing multiple offers, and building authentic brands. They also explore the emotional side of AI-generated conte...

Episode
Meta Is Letting AI Do All The Ad Work, Elon VS Trump- A Lesson On What You Shouldn’t Do Online, We’re Seeing Marketing Pick Up In Countries That Are Cutting Rates
June 11, 2025

In this episode #2986, Eric Siu and Neil Patel discuss AI in advertising, the need for human-AI collaboration, and challenges for small businesses. They also touch on online feuds and global marketing...

Episode
Famed Investor Asserts That AI Is Underhyped, How ChatGPT Connectors Are Changing The Game For Businesses
June 10, 2025

In this episode #2985, Eric Siu and Neil Patel discuss the rapid rise of AI adoption, major infrastructure investments, and the future of AI in marketing. They explore market valuations, the efficienc...