In Episode #409, Eric and Neil discuss why you ought to pay for celebrity endorsements. Tune in to find out how to make celebrity endorsements possible and the potential gains you can receive by investing in them.
Time Stamped Show Notes:
- 00:27 – Today’s topic: Why You Ought to Pay For Celebrity Endorsements
- 00:35 – “Anytime you have a celebrity on your landing page, your conversion rate will go through the roof”
- 01:02 – Celebrity endorsements work well
- 01:11 – Beats currently has Kylie and Kendall Jenner, Lebron James and other celebrities endorsing them
- 01:46 – They’ve increased their target market size
- 01:55 – The question is: if you’re already spending so much on paid ads, can you get a celebrity endorsement for $30-40K?
- 02:04 – The answer is “yes”
- 02:16 – There are micro influencers that you can connect with and help you promote your business
- 02:36 – Micro influencers have at least 20K followers
- 02:52 – In Shoe Dog, Phil Knight talked about using celebrities to endorse products
- 03:23 – Neil’s friend owns Binary Options and they got Conor McGregor to endorse them after he lost his first fight
- 03:52 – Binary Option’s conversion rate went up and they paid McGregor quite a low rate
- 04:45 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 05:44 – Go to SingleGrain.com/giveaway for multiple entries
- 05:55 – That’s it for today’s episode!
3 Key Points:
- Celebrity endorsements work well and is a sure-fire way to boost your conversion through the roof.
- If you’re spending a lot on paid ads, you might want to consider building a relationship with a micro influencer instead.
- Celebrity endorsements aren’t just the Michael Jordans and Kylie Jenners, reach out to those who have influence and can give you a lower rate.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In this episode #2980, Eric Siu and Neil Patel discuss how AI is revolutionizing advertising, the evolution of digital marketing strategies, and shifting workplace dynamics. They also reflect on the t...
In this episode #2979, Eric Siu and Neil Patel discuss how AI is transforming advertising, including Netflix's dynamic ad placements. They explore shifts in digital marketing, evolving workplace expec...
In this episode #2978, Eric Siu and Neil Patel discuss the challenges of SEO attribution, the evolution of marketing, and the need to prioritize customer value over metrics. They also explore the role...