Episode #1418
Why You Should Be Segmenting Your Website Visitors
June 19, 2020

In episode #1418, we talk about why you should be segmenting your website visitors. There are a lot of different types of visitors that will arrive on your website, and segmentation allows you to put them in buckets so they can be shown different messages, products, and services to maximize conversion rates! Tune in to hear best practices for segmentation and how it could benefit your business right now!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why You Should Be Segmenting Your Website Visitors.
  • [00:30] What is segmentation and how does it help deal with different kinds of website visitors?
  • [01:09] Using RightMessage to segment visitors according to their income.
  • [02:53] If you segment people, you serve them better, meaning more revenue for you!
  • [03:05] Picking the most relevant people to segment because it’s hard to segment everyone.
  • [03:14] Remembering not to present people with too many offers.
  • [03:39] Segmenting based on form fields, browser detection, language, and location.
  • [04:25] Great software to use for Ecommerce customer segmentation: bucket.io, RightMessage, and Clearbit.
  • [05:06] People feel better when a website directly caters to them, thus they convert better!
  • [05:44] That’s it for today!
  • [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Pat Flynn

smartpassiveincome.com
RightMessage

Neil Patel Digital

Ryan Levesque

bucket.io

The ASK Method

Clearbit

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Discover Latest Episodes

Episode
YouTube Success Secrets #2189
August 16, 2022

In episode #2189, Neil and Eric discuss some of the best-kept YouTube success secrets! We share what has worked for us, as well as the mistakes we have made and how you can avoid them. You’ll also l...

Episode
Our Boneheaded YouTube Mistake with Marketing School #2188
August 15, 2022

In episode #2188, we talk about our boneheaded YouTube mistake with Marketing School. Tuning in, you’ll find out how Libsyn helped us automate and grow our views, the mistake we made when we stopped...

Episode
How Eric is Utilizing Product-Led Growth for NFTs #2187
August 14, 2022

In episode #2187, we discuss how Eric is using product-led growth for his NFT project. Tuning in, you’ll learn the definition of product-led growth and find out how you can implement it in the world...