Episode #784
Why You Should Change Your Lead Forms to Applications 
September 23, 2018

In episode #784, Eric and Neil discuss why you should change your lead forms to applications. Tune in to hear how this could make a big difference in your conversion rates.

TIME-STAMPED SHOW NOTES

  • [00:27] Today’s Topic: Why You Should Change Your Lead Forms to Applications
  • [00:45] Eric was trying to get people to move from a webinar to purchasing a course and software bundle.
  • [01:25] Using Zoom, he added a button that would bring them to a purchase page.
  • [02:05] Instead of sending them to a checkout page, Eric changed it to an “application”.
  • [02:27] Now it goes to this link.
  • [02:40] If you to Consulting.com, they have a good example of an application page.
  • [02:54] The first thing you do after following the link is schedule a call.
  • [02:58] After that, you fill out a survey about your business.
  • [04:20] Eric and his team did a strategy call.
  • [04:55] Once you switched to the application, their conversion rate went up.
  • [05:05] They then made three sales for $6000 total.
  • [05:35] The guy that recommend Eric switch to an application said the change was anywhere from 15-20%, but they did better than that.
  • [07:15] Make sure you text people with reminders for scheduled calls.
  • [07:30] It’s helpful to make people promise to show up for the call.
  • [07:52] Schedule your calls within 48 hours of taking the webinar.
  • [08:04] That’s all for today!
  • [08:07] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

 

Discover Latest Episodes

Episode
ChatGPT Quietly Switches From Bing to Google
July 14, 2025

In this episode #3004, Eric Siu and Neil Patel discuss the shift from Bing to Google and the Microsoft-OpenAI partnership’s impact on businesses. They cover how marketing agencies are evolving amid ...

Episode
MrBeast’s SaaS Decision – A Mistake?, Pay per Crawl Launches for AI, Listicles Are Back, Why You Need Them for LLMs, How LLMs Will Rank You in the Future, AI Content Farms Are the New Arbitrage?
July 10, 2025

In this episode #3003, Eric Siu and Neil Patel discuss MrBeast's ViewStats and the AI thumbnail backlash, Cloudflare's pay-to-play model, and how LLMs are shaping the future of SEO. They also cover th...

Episode
The Collapse of Jaguar, How Meta Is Buying OpenAI Right in Front of Us, AI Mode vs. Classic Search Data, ChatGPT 5 Will Be INSANE
July 09, 2025

In this episode #3002, Eric Siu and Neil Patel discuss the collapse of Jaguar due to marketing missteps and the importance of understanding core audiences. They dive into Meta's AI acquisitions, compa...