Episode #
Why You Should Create A Swipe File (And What It Is) #2116
June 04, 2022

In episode #2116, Neil and Eric talk about why you should create a swipe file (and tell you what it is). Swipe files are incredibly handy. It’s a place where you can store eye-catching ads, copy, and websites to draw on for future inspiration and experimentation. Tune in to hear how to identify content for your swipe files, as well as the best tools for building a great one!


  • [00:20] Today’s topic: Why You Should Create A Swipe File (and What It Is).
  • [00:30] An overview of how to create a swipe file.
  • [01:13] How a swipe file can help you identify attention-grabbing strategies.
  • [01:17] Why swipe files can give you a head start on what you should be experimenting with.
  • [02:15] Examples of tools to use for your swipe file.
  • [03:12] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:19] Go to https://www.marketingschool.io to learn more!


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