Episode #589
Why You Should Hire Developers as Marketers 
March 12, 2018

In episode #589, Eric and Neil explain why you should hire developers to work as marketers. Tune in to hear why developers are so good at marketing.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why You Should Hire Developers as Marketers
  • [00:35] Neil think developers are really good at understanding data and making changes.
  • [00:54] They are amazing marketers because they are creative, make changes, and run tests without relying too heavily on others.
  • [01:04] Marketers on the other hand, may have good ideas, but have to figure out how to get them implemented by someone else.
  • [01:26] During Eric’s time at Treehouse, the CTO was a developer who would help him get things done.
  • [01:36] The CTO didn’t know marketing, but learned as he went.
  • [01:52] Engineers/Developers are self-motivated.
  • [02:27] What Neil loves, is that they believe in the “quick and dirty” approach.
  • [02:53] The one danger in hiring developers as marketers, is that they will sometimes run a lot of bad tests and you will lose revenue.
  • [03:22] When you run a test and things go wrong, you will absolutely lose money.
  • [03:52] Make sure that you have an individual contributor and also managers.
  • [04:30] Neil thinks you should be paying $150,000-$200,000 for a good developer who understands marketing.
  • [04:41] It doesn’t make sense for you to hire someone into this position unless you already have a business that is producing millions in revenue and you need more growth.
  • [05:10] You don’t always have to pay a lot for good talent, but those with experience will cost more.
  • [05:25] That’s all for today!
  • [05:28] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
ChatGPT Quietly Switches From Bing to Google
July 14, 2025

In this episode #3004, Eric Siu and Neil Patel discuss the shift from Bing to Google and the Microsoft-OpenAI partnership’s impact on businesses. They cover how marketing agencies are evolving amid ...

Episode
MrBeast’s SaaS Decision – A Mistake?, Pay per Crawl Launches for AI, Listicles Are Back, Why You Need Them for LLMs, How LLMs Will Rank You in the Future, AI Content Farms Are the New Arbitrage?
July 10, 2025

In this episode #3003, Eric Siu and Neil Patel discuss MrBeast's ViewStats and the AI thumbnail backlash, Cloudflare's pay-to-play model, and how LLMs are shaping the future of SEO. They also cover th...

Episode
The Collapse of Jaguar, How Meta Is Buying OpenAI Right in Front of Us, AI Mode vs. Classic Search Data, ChatGPT 5 Will Be INSANE
July 09, 2025

In this episode #3002, Eric Siu and Neil Patel discuss the collapse of Jaguar due to marketing missteps and the importance of understanding core audiences. They dive into Meta's AI acquisitions, compa...