Episode #762
Why You Should Only Stick to One Marketing Channel
September 01, 2018

In episode #762, Eric and Neil discuss why you should stick to one marketing channel. Tune in to hear why focusing on one channel is so important.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why You Should Only Stick to One Marketing Channel
  • [00:36] When Eric has tried too many channels at once, he has failed.
  • [00:50] Doing too much spreads you too thin and can lead to disastrous results.
  • [01:06] Focus on the thing that is most successful.
  • [01:30] Marketing is not just one channel, it has to encompasses everything.
  • [01:50] Each individual should focus on their strongest skill set.
  • [03:10] Neil is not great at Instagram, so he doesn’t bother with it.
  • [04:00] Look at the most successful marketers. They crush it at social media, but they don’t ignore the other channels available (they just have another team member take care of it).
  • [04:19] That’s it for today!
  • [04:34] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

 

Discover Latest Episodes

Episode
Are You Just An AI Slop Cannon?
February 25, 2026

AI is reshaping the K-shaped economy and separating high agency leaders from low agency workers. In this episode, hosts Neil and Eric break down what the K-shaped economy means, how AI mastery creates...

Episode
The YouTube Algorithm Update No One Is Talking About
February 24, 2026

Neil and Eric break down why YouTube is cracking down on sensational headlines after a filtered video with a 9% CTR stalled in traffic. They share hard-earned lessons from early clickbait marketing da...

Episode
Lessons From A Private Founder’s Retreat
February 23, 2026

Marketing School is back with Neil and Eric live from Palm Beach unpacking founder retreats, big TAM strategy, AI disruption, and the future of universal basic income. They break down the powerful “...