In episode #762, Eric and Neil discuss why you should stick to one marketing channel. Tune in to hear why focusing on one channel is so important.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Why You Should Only Stick to One Marketing Channel
• [00:36] When Eric has tried too many channels at once, he has failed.
• [00:50] Doing too much spreads you too thin and can lead to disastrous results.
• [01:06] Focus on the thing that is most successful.
• [01:30] Marketing is not just one channel, it has to encompasses everything.
• [01:50] Each individual should focus on their strongest skill set.
• [03:10] Neil is not great at Instagram, so he doesn’t bother with it.
• [04:00] Look at the most successful marketers. They crush it at social media, but they don’t ignore the other channels available (they just have another team member take care of it).
• [04:19] That’s it for today!
• [04:34] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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