Episode #517
Why You Should Play the Long Game
December 30, 2017

In episode #517, Eric and Neil explain why you should be patient and play the long game. Tune in to hear what’s changed in content marketing over the years, how long you can expect to wait to see results, and how many followers you need before things start really snowballing.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: Why You Should Play the Long Game
  • [00:35] When Eric and Neil first started, you could get results within six months.
  • [00:52] Now there are many potential marketing channels, so it takes different techniques and more time.
  • [01:15] Now, it takes a year to a year and a half.
  • [01:20] In the US, during 2017, Facebook had more advertisers than inventory.
  • [01:37] The question is: when is it going to be too expensive to do paid advertising?
  • [01:48] Go for the organic route, do it for two or three years: you will succeed.
  • [02:13] The Panchenko marketing agency started small, but now is publicly traded and does $200,000,000 in business,
  • [02:54] Americans tend to move onto the next thing over and over, while business people in Japan stick with on business for years.
  • [03:15] Neil has been doing content marketing for sixteen years.
  • [03:45] Neil started with blogging, but it has become so much more. Always play the long game.
  • [04:04] Now, Eric and Neil get to call the shots about what they choose to invest.
  • [04:30] Eric’s cousin works at a B2B marketing agency and gets most of his customers from old content he created.
  • [05:00] This doesn’t mean new stuff isn’t working, it just means it will work in the future.
  • [06:23] Eric has a great metric for content marketing. The URR (Unsolicited Response Rate) is important to gauge how well your content is working.
  • [07:16] Once you get to 10,000 or so followers, it will continue to snowball from there.
  • [07:31] That’s it for today!
  • [07:32] Go to singlegrain.com/giveaway for a special giveaway.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
When Should You Hire Offshore Marketing Talent? #2406
March 22, 2023

In episode #2406, Eric and Neil explore the question, “When should you hire offshore marketing talent?” Whether your goal is to save money or expand your business across the globe, hiring offshore...

Episode
How to Get Maximum ROI From Conferences #2405
March 21, 2023

In episode #2405, Eric and Neil talk about how to get maximum ROI from conferences. After recently returning from the Affiliate World Dubai conference, they chose a few of the key learnings from their...

Episode
What Warren Buffett’s $130B Cash Hoard Is Telling Us as Marketers #2404
March 20, 2023

In episode #2404, Neil and Eric talk about what marketers can learn from Warren Buffett’s $130B cash hoard. One of Warren Buffett’s key investor strategies is buying good businesses at a reasonabl...