In episode #1003, we discuss why you should, like us, produce less content. Tune in to hear why text-based content isn’t worth the trouble.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Why You Should Produce Less Content
• [00:35] We have found that it is harder to rank when doing content marketing.
• [00:47] Writing regurgitated information just doesn’t cut it anymore.
• [01:03] So, now, we produce less content, but make sure that what we do produce is of the highest quality.
• [01:10] It’s not as competitive for video and audio content.
• [01:25] Eric and I have produced less text content lately.
• [01:40] Just because something works for us, doesn’t mean it will work for you.
• [02:10] In the tech space, there is a lot more noise and it’s harder to stand out.
• [02:24] Find new and novel topics in order to make a splash.
• [03:04] You can always repurpose audio and video content to make more text-based content.
• [03:49] That’s it for today!
• [03:53] Don’t forget to check out Single Grain for more info about our live event in June.

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