Why You Should Shift Marketing Spend to Buy More LinkedIn Ads

In episode #1720, we talk about the effectiveness of LinkedIn as a marketing channel. While advertising on LinkedIn is expensive, Neil and Eric have noticed that lead conversion and LTV on this platform are generally higher. They also discuss a few strategies for targeting leads on this platform and why not just advertising but social media budget should be allocated to LinkedIn too. Tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why You Should Shift Marketing Spend to Buy More LinkedIn Ads.
• [00:28] LinkedIn ads are expensive but convert better for B2B than most channels.
• [01:10] Neil’s LinkedIn clients have a better LTV, making LinkedIn ads cheaper in the long run.
• [01:55] The organic reach on LinkedIn is great.
• [02:00] Strategies for advertising and finding new clients on LinkedIn.
• [02:50] Allocating not just advertising but social budget to LinkedIn.
• [03:19] Please rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

Gary V

The Marketing Millennials

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