In Episode #79 Neil and Eric discuss why you shouldn’t be scared to spend money on marketing. Listen to discover why spending money on marketing doesn’t have to be BIG in order to be effective, and why going all-in on well-thought-out marketing plans and strategies pay off.
Time Stamped Show Notes:
- 00:28 – Today’s topic: Why you shouldn’t be scared to spend money on marketing
- 00:54 – If something is working, go all in on it
- 01:07 – The big marketers spend a lot upfront
- 01:25 – it’s natural to be scared in spending
- 02:29 – Remember that marketing doesn’t work like magic
- 02:46 – It’s not like you spend money and automatically make more
- 03:29 – If you’re not willing to test the waters, you’re not willing to discover ROI
- 03:38 – Projection isn’t possible if you haven’t started anything yet
- 04:24 – You need to spend on advertising somehow
- 04:53 – You can’t just set an arbitrary budget
- 06:28 – Create a bigger brand
- 07:03 – That’s it for today’s episode!
3 Key Points:
- If you want your marketing campaign to pay off, you have to pay up front.
- Marketing isn’t magic. There’s pain before there’s gain.
- Test the water. Find something that works. Go all in.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In this episode #3040, Eric and Neil discuss how businesses are using AI in marketing but struggling to see real revenue results, pointing out that most companies focus on flashy tools rather than KPI...
In this episode #3039, Eric Siu and Neil Patel discuss a wide range of business lessons, from a viral US Open controversy to Elon Musk’s unique communication style and the rise of Pop Mart in China....
In this episode #3038, Eric Siu and Neil Patel break down agency growth and revenue trends, highlighting the effectiveness of outbound marketing in driving results. They also compare capitalism and so...