Episode #79
Why You Shouldn’t Be Scared to Spend Money on Marketing
October 18, 2016

In Episode #79 Neil and Eric discuss why you shouldn’t be scared to spend money on marketing. Listen to discover why spending money on marketing doesn’t have to be BIG in order to be effective, and why going all-in on well-thought-out marketing plans and strategies pay off.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: Why you shouldn’t be scared to spend money on marketing
  • 00:54 – If something is working, go all in on it
  • 01:07 – The big marketers spend a lot upfront
  • 01:25 – it’s natural to be scared in spending
  • 02:29 – Remember that marketing doesn’t work like magic
    • 02:46 – It’s not like you spend money and automatically make more
  • 03:29 – If you’re not willing to test the waters, you’re not willing to discover ROI
  • 03:38 – Projection isn’t possible if you haven’t started anything yet
  • 04:24 – You need to spend on advertising somehow
  • 04:53 – You can’t just set an arbitrary budget
  • 06:28 – Create a bigger brand
  • 07:03 – That’s it for today’s episode!

3 Key Points:

  1. If you want your marketing campaign to pay off, you have to pay up front.
  2. Marketing isn’t magic. There’s pain before there’s gain.
  3. Test the water. Find something that works. Go all in.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How Many People Do CEOs Really Rely On in an Org?
January 17, 2025

In episode #2901, Eric Siu and Neil Patel discuss the concept of how many individuals leaders can truly count on within their organizations, the role of AI agents in ad targeting versus traditional hu...

Episode
The Best AI Apps for Business in 2025
January 16, 2025

In episode #2900, Eric Siu and Neil Patel discuss various AI tools that can enhance business productivity, the rise of influencer marketing exemplified by MrBeast, Tesla's unique approach to marketing...

Episode
What’s the Real Value of a Personal Brand?
January 15, 2025

In episode #2899, Eric Siu and Neil Patel discuss the significance of personal branding, human connection in a world increasingly influenced by AI, and explore the future of search engines and the ser...