Episode #716
Why You Shouldn’t Copy Billion Dollar Companies
July 17, 2018

In episode #716, Eric and Neil discuss why you shouldn’t copy the strategies of billion dollar companies. Tune in to hear why corporations don’t have all the answers.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why You Shouldn’t Copy Billion Dollar Companies
  • [00:42] A lot of the things big companies do, don’t make sense.
  • [00:55] Companies like Slack have the high valuation.
  • [01:13] They ran a commercial, but the commercial didn’t completely explain what Slack actually is.
  • [01:50] If you are in marketing, you have to have good messaging and a good story.
  • [02:15] Your product is not a consumer-based product and is probably more complex.
  • [02:45] Eric watches The Man in the High Castle and he recommends it.
  • [03:00] However, the recent marketing campaign for this show involved covering the inside of subway cars with full Swastikas. It was a confusing ad campaign.
  • [03:30] If you don’t know the show, this campaign was probably jarring.
  • [03:50] You have to be smart with your branding and think of long-term repercussions.
  • [04:43] You want to answer objections.
  • [05:00] That’s all for today!
  • [05:02] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more
February 23, 2024

In episode #2684, we delve deep into the value of podcasting, particularly from an M&A perspective as our guest, Ralph Burns, discusses purchasing a podcast and its impact on business. ...

Episode
Yeezy $0 production spend on Super Bowl ad to make $19.7m, Super Bowl Ad or MrBeast Ad?, Microsoft, OpenAI, Google and others agree to combat election-related deepfakes
February 22, 2024

In episode #2683, we discuss the effectiveness of Super Bowl ads and the rise of deepfake technology. We delve into the astronomical costs of Super Bowl ads, questioning their return on investment (RO...

Episode
Syed Balkhi’s Unconventional Wealth Building Strategies
February 21, 2024

Syed Balkhi and Eric Siu discuss the power of compounding and the importance of maintaining friendships with other high performers. Syed shares his philosophy of giving unconditionally and compounding...