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Episode #716
Why You Shouldn’t Copy Billion Dollar Companies
July 17, 2018

In episode #716, Eric and Neil discuss why you shouldn’t copy the strategies of billion dollar companies. Tune in to hear why corporations don’t have all the answers.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why You Shouldn’t Copy Billion Dollar Companies
  • [00:42] A lot of the things big companies do, don’t make sense.
  • [00:55] Companies like Slack have the high valuation.
  • [01:13] They ran a commercial, but the commercial didn’t completely explain what Slack actually is.
  • [01:50] If you are in marketing, you have to have good messaging and a good story.
  • [02:15] Your product is not a consumer-based product and is probably more complex.
  • [02:45] Eric watches The Man in the High Castle and he recommends it.
  • [03:00] However, the recent marketing campaign for this show involved covering the inside of subway cars with full Swastikas. It was a confusing ad campaign.
  • [03:30] If you don’t know the show, this campaign was probably jarring.
  • [03:50] You have to be smart with your branding and think of long-term repercussions.
  • [04:43] You want to answer objections.
  • [05:00] That’s all for today!
  • [05:02] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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