Episode #418
Why You Shouldn’t Copy Someone Else’s Marketing
September 22, 2017

In Episode #418, Eric and Neil discuss why you shouldn’t copy someone else’s marketing. Tune in to discover if replicating other’s marketing techniques actually works for you OR if you’re better off creating your own marketing strategy.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Why You Shouldn’t Copy Someone Else’s Marketing
  • 00:58 – When given a template, figure out how you can change it and make it your own
  • 01:06 – Some marketing tactics that work for others does not mean it will work for you
  • 01:27 – Eric has tried different techniques and not all of them have worked
  • 01:45 – Learn from others, but don’t copy them
  • 02:22 – Figure out what will work for you and your audience
  • 02:30 – Neil was advised that if you’re doing something that moves away from your personality, the tactic won’t convert
  • 02:50 – There’s NO best tactic for everyone, it will depend on your business and audience
  • 03:34 – Learn everything that you can, but eventually you’ll have to create your own style
  • 03:44 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 04:05 – That’s it for today’s episode!

3 Key Points:

  1. While known marketers share their techniques for marketing, you do NOT and should not copy it cover to cover.
  2. Learn different marketing tactics, then tailor a strategy for your audience.
  3. There’s no best tactic for everyone—what works for one doesn’t mean it will work for the other.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
YouTube Success Secrets #2189
August 16, 2022

In episode #2189, Neil and Eric discuss some of the best-kept YouTube success secrets! We share what has worked for us, as well as the mistakes we have made and how you can avoid them. You’ll also l...

Episode
Our Boneheaded YouTube Mistake with Marketing School #2188
August 15, 2022

In episode #2188, we talk about our boneheaded YouTube mistake with Marketing School. Tuning in, you’ll find out how Libsyn helped us automate and grow our views, the mistake we made when we stopped...

Episode
How Eric is Utilizing Product-Led Growth for NFTs #2187
August 14, 2022

In episode #2187, we discuss how Eric is using product-led growth for his NFT project. Tuning in, you’ll learn the definition of product-led growth and find out how you can implement it in the world...