Episode #
Why You Shouldn’t Optimize for 1 Million Subscribers
October 30, 2023

In episode #2595, we talk about why optimizing for a million subscribers is not as critical as it once was. We draw from our experiences with running ads on social media platforms such as Facebook and shed light on how subscriber numbers can sometimes be deceiving. We underscore the significance of concentrating on qualified subscribers who have a higher likelihood of becoming customers. Our conversation delves into the shifting algorithms and the increasing importance of views and engagement over the sheer quantity of subscribers. In our view, the key lies in optimizing for views and creating content that resonates, rather than fixating on amassing a high number of subscribers.


  • (00:00) Today’s topic: Why You Shouldn’t Optimize for 1 Million Subscribers
  • (00:38) Subscribers don’t matter, focus on qualified subscribers.
  • (01:25) Having a lot of subscribers doesn’t guarantee views.
  • (02:07) Old-school techniques work better than generating subscribers.
  • (03:19) Subscribers are vanity metrics, focusing on customers instead.
  • (03:39) The number of views and engagement matters more than subscribers.
  • (04:51) Social media content builds brand reputation, not direct customers.
  • (05:41) Optimize for views and engagement, not subscriber numbers.
  • (06:12) Optimizing for the wrong thing wastes time and effort.
  • (06:57) Attention comes from views, not subscribers.
  • (07:01) Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Discover Latest Episodes

Canva’s $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites
June 19, 2024

In episode #2761, we discuss Canva's valuation drop from $40B to $26B, yet they still get 209M visitors monthly and have 290K referring domains. Their SEO strategy focuses on holiday and event templat...

96% of sites ranking in top 10 have 1000+ links
June 18, 2024

Need marketing help? Visit: https://www.singlegrain.com/ Want to scale your agency? Join AOA here:

Site removes ads and traffic explodes 113%, Why Sam Sulek’s views are falling, Neil’s business acquisition story, GPT-4o destroys HOA – how this will affect businesses, & more
June 17, 2024

In episode #2759, we discuss the impact of removing ads from websites on organic visibility, the decline of fame and the importance of branding in B2B marketing, the power of webinars and different ap...