Episode #
Will Google’s SGE AI Ruin Web Traffic?, Elon Musk’s AI Chatbot Grok, and The Dangers of Too Many AI Tools (AI Corner Dec 2023 Week 3)
December 28, 2023

In episode #2646, We delve into the impact of Google’s AI search tool on news publishers, underscoring the importance for publishers to diversify their traffic sources. Furthermore, we examine the capabilities of various AI platforms, such as Grok, Chat GPT, and Bard, shedding light on their strengths and distinctions. Additionally, we delve into the significance of utilizing AI for identity layering and contextual marketing. Lastly, we advise against excessive reliance on AI tools and suggest prioritizing major platforms like Chat GPT and Bard for optimal results.


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  • (00:00) Today’s topic: Will Google’s SGE AI Ruin Publishers?, Elon Musk’s AI Chatbot Grok, and The Dangers of Too Many AI Tools  (AI Corner Dec 2023 Week 3)
  • (01:15) Publishers estimate losing 20-40% of Google-generated traffic
  • (02:19) Google’s response to traffic impact speculation
  • (02:45) Google won’t roll out changes until revenue can be made up
  • (03:26) SEO drives revenue for publishers through AdSense
  • (05:22) Diversify beyond Google with omnichannel approach
  • (06:06) Comparison of AI tools: Grok, Chat GPT, Bard
  • (09:09) Leveraging AI for identity layering and contextual marketing
  • (09:28) Potential applications of identity layering: recruiting, acquisitions
  • (09:46) Caution against overloading on AI tools, focus on major platforms
  • (10:31) Chat GPT and Bard can replace other AI tools.
  • (11:11) Venture funded companies can’t compete with the big players.
  • (11:36) AI tools can be a time suck and create more work.
  • (11:59) Jasper’s value will decrease and is unnecessary for content creation.
  • (12:36) Proprietary data sets are key to winning in the AI space.
  • (13:19) Producing a large quantity of content doesn’t guarantee results.
  • (13:25) That’s it for today! Don’t forget to rate, review, and subscribe!

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