In episode #1087, we bring you another portion of the Q & A from our Marketing School Live event in June.

Tune in to hear us discuss whether SEO is different across the globe, if books are good marketing tools, and so much more!

TIME-STAMPED SHOW NOTES:

• [00:52] Today’s Topic: Marketing School Live Q & A Part III
• [01:03] Are SEO techniques different in different countries?
• [01:10] Sometimes Google will make changes in major markets first, but eventually it’s all the same everywhere.
• [01:50] Are books good marketing and branding tools?
• [02:00] The economics of publishing weren’t great for Neil.
• [03:00] Neil felt his publisher was unecessarily pushy.
• [04:02] Eric had a different goal than Neil did, when publishing his book.
• [04:25] Being able to leverage an audience is a powerful outcome.
• [05:20] The site Muscle for Life does well, because the site’s creator published kindle books and only pays for advertising on Amazon.
• [07:05] Why do Eric and Neil like Intercom best?
• [07:20] Intercom has greater functionality than MobileMonkey and ManyChat.
• [08:25] The biggest threat to the agency model is automation.
• [09:15] Incentive models are misaligned.
• [09:30] When they pay for performance, the incentives are much more aligned.
• [10:29] That’s it for today!
• [10:37] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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