In episode #1833, we talk about Pinterest versus Snapchat and which platform is a better option for advertising on. Rather than going with one or the other, a far smarter approach would be to test both and see which one works for your business. A key marketing concept is to follow your audience and market to them in the cheapest way possible, so by applying this concept to your tests, you’ll know which one to pick!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Would You Rather Buy Pinterest Ads or Snapchat Ads?
• [00:32] The current status of Pinterest and Snapchat.
• [01:02] Going with whichever channel is profitable according to your tests.
• [02:04] Where is your audience hanging out and where can you arbitrage it?
• [03:10] The value of running many tests.
• [04:05] That’s it for today!
• [04:06] Go to marketingschool.io/live to get access to our virtual and live events.

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