In episode #2570, we unpack X’s partnership with Google to sell programmatic ads. There have been a lot of changes at X, formerly known as Twitter, from their controversial name change to their newly announced partnership with Google. Tuning in you’ll hear our thoughts on this latest development and why we believe their partnership will be beneficial to both parties in the long run. We also delve into how this could make X ads more expensive in the future, and why now is a great time to try out advertising on X. To hear all our thoughts on this partnership and the future of X and advertising, be sure to tune in!
TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: X Turns To Google To Sell Ads.

[01:14] Why a partnership with Google is so beneficial for X, financially?

[01:43] The factors that could make this a more risky move for Google.

[03:06] Why this partnership is advantageous for both companies in the long run?

[03:30] How this could make X ads more expensive over time.

[04:14] Why you should go and try advertising on X.

[04:40] That’s it for today! Don’t forget to rate, review, and subscribe!

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AdAge article: ‘X turns to Google to sell programmatic ads as it struggles to regain ad dollars’

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Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

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X @ericosiu