In episode #644, Eric and Neil discuss why you should never rely on SEO or social media marketing alone. Tune in to hear why and how you should diversify your efforts.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: You Should Never Rely on SEO or Social Media Marketing
• [00:35] With social media sites, you are never in full control of your own destiny and you never want to put that in someone else’s hands.
• [01:00] Paid ads are great, but costs can go up or you can get banned.
• [01:26] Leverage SEO and Social, but you also need to diversify into things like paid advertising, email marketing, etc.
• [02:04] Be patient, get ONE thing working before you diversify.
• [02:47] When relying on social media channels, take your profits and diversify as quickly as possible.
• [03:05] Spend the money earlier on.
• [03:20] Once you have that multi-channel approach, make sure you are creating really high quality content.
• [04:00] Slow and steady wins the race with SEO.
• [04:11] It takes time and money to create great content.
• [04:44] Going for short-term hacks will screw you in the long run.
• [05:14] That’s all for today!
• [05:16] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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