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Neil Patel breaks down what’s actually changed in e-commerce, and why the brands winning right now are the ones adapting to AI search before everyone else.

In this session, Neil shares the data behind the new buying behavior: why AI search (GEO) is quietly becoming the highest-converting channel he’s ever measured, how shoppers now research and buy across ChatGPT, Reddit, Instagram, and Amazon, and the exact things you need to fix so AI agents actually recommend your products.

Chapters:
00:00 Intro: 25 years of marketing data
00:50 The new e-commerce landscape
03:45 Why buyers need multiple touchpoints
05:25 Buy now, pay later & economic uncertainty
07:30 How each generation shops and spends
09:35 Trust: the real conversion lever
10:50 AI search (GEO) is reshaping discovery
13:45 The invisible conversions you’re missing
15:00 AI search: the highest-converting channel
16:15 Why people really buy on social
18:45 Social commerce habits by generation
20:50 Using influencers the right way
22:05 Applying AI to the customer journey
23:20 Why your offer beats your strategy
27:55 Prepare your products for AI agents

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.

🎙️ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/

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