Episode #
Your Customer Service Is Your Marketing #2604
November 09, 2023

In episode #2604, We discuss the impact of customer service on marketing, using a recent incident involving Ahrefs as an example. Ahrefs, a popular SEO tool, faced backlash from customers after announcing the end of support for legacy plans. Our conversation highlights the importance of customer service in maintaining customer loyalty and avoiding negative blowback. We also touch on the significance of differentiation and pricing strategies in retaining customers.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Your Customer Service Is Your Marketing

[00:45] Discussion of a negative customer service experience with Ahrefs.

[01:59] Neil expresses frustration with being penalized for using a product.

[02:59] Comparison of customer reactions to price increases for different services.

[03:35] Importance of differentiation and customer loyalty in pricing decisions.

[04:33] Neil emphasizes the need to keep customers happy and maintain a positive brand image.

[04:55] Eric mentions Ahrefs’ risky moves and potential consequences.

[05:21] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Jason Mills’ post on Ahrefs

Ahrefs

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Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

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