Episode #
Your Personal Brand is Boring
January 17, 2024

Chris Do and Eric Siu discuss the power of personal branding and the effectiveness of masterminds as a business model. Chris emphasizes authenticity and vulnerability in building a strong personal brand, while also sharing insights on scaling his mastermind. The conversation touches on overcoming the fear of judgment through self-love and highlights the value of storytelling and finding the right mentor for personal growth. Tune in for quick and valuable advice on meaningful connections.


Watch the full interview here: https://youtu.be/oDJ2VOHgThk


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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)



  • (00:00) Introduction to personal branding and the significance of authenticity
  • (01:00) Personal branding’s demand for vulnerability and genuine audience connection
  • (03:05) Sam Evans inspires Chris Do to launch a mastermind
  • (04:20) Struggles and lessons learned in creating a successful mastermind
  • (06:26) Different approaches to structuring a mastermind
  • (07:37) Details about Chris Do’s mastermind and its pricing
  • (07:58) Marketing and recruitment strategies for the mastermind
  • (08:51) Chris Do reflects on underestimating the reach of their YouTube audience and the need to leverage it more on platforms like LinkedIn
  • (09:36) Criteria for potential members, including demonstrable expertise, dedication to content creation, and belief in long-term brand building
  • (10:35) Eric Siu asks about the revenue range that is a good fit for the mastermind
  • (12:20) Eric Siu praises Chris Do’s approach to masterminds and suggests the possibility of coaching for equity in the future
  • (13:10) Chris Do explains that his focus is on coaching for personal brand building rather than specific business goals but acknowledges potential business benefits
  • (14:13) Chris Do discusses the tailored approach to coaching, providing curated content recommendations based on individual needs and goals
  • (17:28) Chris Do discusses his ambition for the mastermind component
  • (18:18) Chris Do updates on the current state of the business and plans for the future
  • (20:26) Chris Do shares the reach and engagement on social media platforms


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