In episode #663, Eric and Neil discuss why your traffic is going to tank. Tune in to hear how you should deal with this problem.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Your Traffic Is Going to Tank and You Won’t be Able to Fix It
• [00:52] A lot of paid advertisers change their algorithms, so you can’t control your output.
• [01:13] There will inevitably be a time in your business when traffic declines.
• [01:20] Not everything is in your control. Just accept it and diversify your traffic sources.
• [01:45] An omnichannel approach will help you maintain your traffic.
• [02:00] The easiest channels to go after are: content marketing, paid ads, social sharing, link building, and building an email list.
• [03:00] There are a ton of channels. Experiment and see what works.
• [03:30] Eric’s team uses Northstar from Growth Hackers.
• [03:39] It’s a project management tool that helps you be more methodical.
• [04:22] Cross-posting video content is helpful and gets you organic traffic.
• [04:45] Remember to re-target people.
• [04:55] Webinars are another great option for driving new traffic to your site.
• [05:05] That’s it for today!
• [05:10] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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