Episode #
You’re Using the Wrong Social Network, Facebook Lead Ads, and The New Google SEO Trend (Trends Dec 2023 Week 2)
December 25, 2023

In episode #2643, We discuss the latest trends in digital marketing, including the best social media platforms for advertising, where Facebook and YouTube lead the way in terms of revenue generation. However, when it comes to return on ad spend (ROAS), platforms like Pinterest and Snapchat perform better. We also explore the resurgence of direct mail as a marketing strategy and the effectiveness of Facebook and Instagram lead ads. Finally, we touch on the changing landscape of content creation, where shorter and more visual content is becoming increasingly popular.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT


  • (00:00) Today’s topic: You’re Using the Wrong Social Network, Facebook Lead Ads, and The New Google SEO Trend (Trends Dec 2023 Week 2)
  • (00:00) Facebook is the best social network for advertising.
  • (00:56) Revenue breakdown from paid social channels.
  • (02:12) LinkedIn has a lower return on ad spend due to competition.
  • (03:07) Comparing daily active users of different social platforms.
  • (05:35) Maximizing return on ad spend on different social channels.
  • (07:11) Direct mail is making a comeback in marketing.
  • (08:37) Using lead ads to increase lead quality on Facebook and Instagram.
  • (09:43) Google trend: changing content creation strategies.
  • (10:37) Word counts for popular articles in different industries.
  • (11:07) Different types of content that generate the most traffic.
  • (12:07) The most popular form of content in most industries and how much qualified traffic it drives.
  • (14:53) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.


Connect with Us: 


See omnystudio.com/listener for privacy information.

Discover Latest Episodes

The future of marketing agencies, How to increase your agency’s value, & more
February 20, 2024

In episode #2681 of Marketing School, hosts Eric Siu, Neil Patel, and Ralph Burns along with Kasim Aslam from the Perpetual Traffic podcast delve into the future of agencies and the evolving landscape...

MrBeast makes $250k on X, Using ViewStats, and How to avoid the fate of legacy media
February 19, 2024

In episode #2680, we delve into the success of Mr. Beast's YouTube video and the strategies that propelled it. We analyze how Mr. Beast's extensive social following and top-notch content played pivota...

Revealing Neil Patel’s marketing strategy, Eavesdrop Marketing, 30% of Zapier employees now have AI zaps doing stuff automatically for them, and the 25 qualities of a great piece of content
February 16, 2024

In episode #2679, we discuss our experiences in taking back control of our marketing strategies. Neil shares his frustration with the overload of content being produced by his team and explains how he...