Episode #
5 Sneaky Ways to Decrease Your Facebook Ad Costs #1643
February 08, 2021

5 Sneaky Ways to Decrease Your Facebook Ad Costs

In episode #1643, we share five ways to decrease your Facebook ad costs which are all very sneaky! Advertising on Facebook can be expensive if you are trying out strategies that haven’t been proven to work but today we give you a bunch of ways that will help you keep costs low and conversions high. Tune in and learn how to spot and use your competitors’ proven strategies, up engagement using the double-edged sword of controversy, build trust by initially directing traffic to an educational piece of content, and more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 5 Sneaky Ways to Decrease Your Facebook Ad Costs.
  • [00:25] Finding successful strategies your competition use on Facebook Ad Library.
  • [00:59] Getting people to engage more using the double-edged sword of controversy.
  • [01:36] Using Facebook ads lead gen instead of via your website.
  • [01:52] Another double-edged sword: Widening your targeting.
  • [02:14] Drive traffic to an educational piece and retarget from there.
  • [02:47] That’s it for today!
  • [02:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Discover Latest Episodes

Episode
How to Win Big Enterprise Logos
September 16, 2025

In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads,...

Episode
AI Doesn’t Drive Revenue Today!
September 15, 2025

In this episode #3040, Eric and Neil discuss how businesses are using AI in marketing but struggling to see real revenue results, pointing out that most companies focus on flashy tools rather than KPI...

Episode
Millionaire CEO’s PR Disaster, Elon’s Visionary Skills, and the $28B Pop Mart Lesson From China
September 11, 2025

In this episode #3039, Eric Siu and Neil Patel discuss a wide range of business lessons, from a viral US Open controversy to Elon Musk’s unique communication style and the rise of Pop Mart in China....