Episode #
5 Sneaky Ways to Decrease Your Facebook Ad Costs #1643
February 08, 2021

5 Sneaky Ways to Decrease Your Facebook Ad Costs

In episode #1643, we share five ways to decrease your Facebook ad costs which are all very sneaky! Advertising on Facebook can be expensive if you are trying out strategies that haven’t been proven to work but today we give you a bunch of ways that will help you keep costs low and conversions high. Tune in and learn how to spot and use your competitors’ proven strategies, up engagement using the double-edged sword of controversy, build trust by initially directing traffic to an educational piece of content, and more!


  • [00:25] Today’s topic: 5 Sneaky Ways to Decrease Your Facebook Ad Costs.
  • [00:25] Finding successful strategies your competition use on Facebook Ad Library.
  • [00:59] Getting people to engage more using the double-edged sword of controversy.
  • [01:36] Using Facebook ads lead gen instead of via your website.
  • [01:52] Another double-edged sword: Widening your targeting.
  • [02:14] Drive traffic to an educational piece and retarget from there.
  • [02:47] That’s it for today!
  • [02:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Discover Latest Episodes

Uber’s $650m secret business, Deepfake CFO, and Email marketing hacks for 2024
March 01, 2024

In episode #2689, we delve into various topics, including Uber's undisclosed business practices, the surge of deep fake scams, the pivotal role of blockchain technology in safeguarding identities, and...

Exposing Secrets From a Founder’s Retreat
February 29, 2024

In episode #2688, we discuss our recent founders' retreat in Phoenix, Arizona, where we gathered with a group of successful entrepreneurs and business owners. We share insights and lessons learned fro...

This Ex-Advisor Reveals the REAL Path to Wealth
February 28, 2024

Humphrey Yang discusses the financial challenges faced by younger generations and offers insights on building wealth. He highlights the significance of saving and investing, recommending a focus on in...