Episode #
5 Sneaky Ways to Decrease Your Facebook Ad Costs #1643
February 08, 2021

5 Sneaky Ways to Decrease Your Facebook Ad Costs

In episode #1643, we share five ways to decrease your Facebook ad costs which are all very sneaky! Advertising on Facebook can be expensive if you are trying out strategies that haven’t been proven to work but today we give you a bunch of ways that will help you keep costs low and conversions high. Tune in and learn how to spot and use your competitors’ proven strategies, up engagement using the double-edged sword of controversy, build trust by initially directing traffic to an educational piece of content, and more!


  • [00:25] Today’s topic: 5 Sneaky Ways to Decrease Your Facebook Ad Costs.
  • [00:25] Finding successful strategies your competition use on Facebook Ad Library.
  • [00:59] Getting people to engage more using the double-edged sword of controversy.
  • [01:36] Using Facebook ads lead gen instead of via your website.
  • [01:52] Another double-edged sword: Widening your targeting.
  • [02:14] Drive traffic to an educational piece and retarget from there.
  • [02:47] That’s it for today!
  • [02:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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