Episode #
5 Sneaky Ways to Decrease Your Facebook Ad Costs #1643
February 08, 2021

5 Sneaky Ways to Decrease Your Facebook Ad Costs

In episode #1643, we share five ways to decrease your Facebook ad costs which are all very sneaky! Advertising on Facebook can be expensive if you are trying out strategies that haven’t been proven to work but today we give you a bunch of ways that will help you keep costs low and conversions high. Tune in and learn how to spot and use your competitors’ proven strategies, up engagement using the double-edged sword of controversy, build trust by initially directing traffic to an educational piece of content, and more!


  • [00:25] Today’s topic: 5 Sneaky Ways to Decrease Your Facebook Ad Costs.
  • [00:25] Finding successful strategies your competition use on Facebook Ad Library.
  • [00:59] Getting people to engage more using the double-edged sword of controversy.
  • [01:36] Using Facebook ads lead gen instead of via your website.
  • [01:52] Another double-edged sword: Widening your targeting.
  • [02:14] Drive traffic to an educational piece and retarget from there.
  • [02:47] That’s it for today!
  • [02:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Discover Latest Episodes

How AI Is Hacking the Psychology of Sales to Boost Revenue with Tamara Loehr
September 21, 2023

At the Leveling Up Founders' event, Tamara Loehr discusses her best practices in business, managing offshore teams abroad, and the significance of establishing a learning management system process. TI...

The Creator Economy 2.0 #2562
September 20, 2023

In episode #2562, we are discussing creator economy 2.0 and the different (theoretical) dynamics at play that make it difficult to build a creator startup in 2023. Tune in to hear a breakdown of the 4...

How to Find and Fix the Pain Points in Your Conversion Flow Even If You Don’t Have Traditional Metrics with Ravi Theja Yada
September 19, 2023

Ravi Theja Yada explains why behavioral analytics is superior to traditional metrics when it comes to understanding your consumers at the Leveling Up Founders' event. TIME-STAMPED SHOW NOTES:...