In Episode #187, Eric and Neil discuss the 7 unconventional marketing tactics that you can use for 2017. Tune in to hear what tactics are trending today and the online resources that can get you to speed.

Time Stamped Show Notes:

• 00:27 – Today’s topic: 7 Unconventional Marketing Tactics that You Can Use for 2017
• 00:35 – First, check out Russell Brunson’s ClickFunnels
  • 00:56 – Soon, more and more businesses are going to do funnels
• 01:19 – Second, website personalization
  • 01:21 – Hubspot provides you these options to personalize
• 01:53 – Third, try micro-retargeting
  • 02:41 – Connect Leads can help you segment your Facebook retargeting
• 03:30 – Fourth, branding
  • 04:05 – Gary Vaynerchuk is really gaining traffic
  • 04:43 – Branding creates more business opportunities in the long run
  • 04:53 – Google Trends can tell you a brand’s information
• 05:13 – Fifth, chat is becoming a great marketing tool
  • 06:00 – Intercom and Drift are good tools to look up
• 06:14 – Sixth, work on your notifications
• 07:08 – Seventh is content upgrading
  • 07:27 – Find a piece where a tweak is needed and upgrade it
• 08:08 – That’s it for today’s episode!

3 Key Points:

1. More and more businesses are turning to sales funnels.
2. For a long term solution—working on your branding to create more business opportunities in the future.
3. Marketing strategies are continuously improving—FIND the easiest way to get your product to the people.

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