In Episode #167, Eric and Neil discuss the 7 unconventional ways to learn marketing. You can learn in more ways than just reading a Dummies Guide or checking in at the next university.

Time Stamped Show Notes:

• 00:27 – Today’s topic: 7 Unconventional Ways to Learn Marketing
• 00:33 – First is by watching conference videos on Youtube like Inbound 2016 by Hubspot
  • 01:14 – There’s a lot of marketing content on Youtube
• 01:35 – Second is by networking with individuals
  • 01:40 – Sharing a drink is a good way to do it
  • 02:40 – Individual marketers from other companies share their tactics
• 03:00 – Third, strategize how to get the most out of conferences
  • 03:19 – Check who’s attending and the influencers that will attend
• 04:00 – Fourth, practice on your own website
  • 04:25 – The plugins on WordPress can help you execute what you’ve learned
  • 04:50 – “You have to test it on your own site to be very good”
• 04:55 – Fifth, access a mastermind
  • 05:03 – There are digital marketers you can pay for about $25/month
  • 05:09 – “There’s a lot of great masterminds out there and they do provide value”
  • 05:34 – You can host a dinner at your house or a zoom meeting to talk about marketing/business issues
• 06:20 – Sixth, people have more perceived value over information when they pay for it
  • 06:30 – There are free marketing materials, but if you really want to learn, paid information IS better
• 07:21 – Lastly, start a podcast
  • 07:35 – You learn a lot from the people or from guests
  • 08:08 – Pat Flynn has great information on starting a podcast
• 08:18 – That’s it for today’s episode!

3 Key Points:

1. Youtube is probably one of the best sources now for everything, including marketing.
2. Grow your network by inviting people to dinner or for a drink—you’re not only learning something new but you’re also building a relationship.
3. People tend to value what they learn more when they pay for it.

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