Episode #
Step-by-Step: How To Grow Your Brand from Scratch Without Quitting Your Job
October 14, 2023

Codie Sanchez joins Eric Siu for an exclusive interview, during which she delves into her personal mission in the business world, shares her economic insights, details her step-by-step content creation process, discusses the book she’s launching, and much more.
TIME-STAMPED SHOW NOTES:

[00:00] – Codie Sanchez thinks the dream of retirement for people is gone

[02:21] – Codie Sanchez’s personal mission and why

[06:20] – This is how smart and rich people manage assets and investments

[07:40] – Codie Sanchez’s unique skill and realizations as a founder

[11:34] – The mentality behind being scared to start a business

[14:00] – How you should manage conflicts in a relationship

[19:30] – How Codie Sanchez manages her emotions

[22:25] – How Codie Sanchez grew her audience, brand, and business through content strategy

[26:24] – The benefits of being “famous” 

[28:12] – Codie Sanchez thinks monopolies are unhealthy for the economy

[28:40] – Codie Sanchez talks about Blackstone Inc.

[32:26] – How Codie Sanchez built her audience from 0 to 1 Million

[39:23] – Why Codie Sanchez’s favorite asset is her Newsletter

[42:09] – How Codie Sanchez is growing her newsletter subscribers

[47:11] – Codie Sanchez’s step-by-step content process strategy

[53:20] – The latest numbers of Codie Sanchez’s holding company

[01:01:25] – The book Codie Sanchez is planning to launch 

[01:05:48] – Eric Siu and Codie Sanchez talk more about work operations.

[01:08:28] – The problem with buying businesses

[01:15:25] – Three types of operators for your company

[01:28:53] – Codie Sanchez’s learning stack right now

[01:33:55] – B2C Marketing is always ahead of B2B

[01:38:01] – Buy businesses with existing operations

[01:39:07] – How to find Codie Sanchez Online

Go to https://www.marketingschool.io to learn more!

Go to https://www.marketingschool.io to learn more!

Don’t forget to help us grow by subscribing and liking on YouTube!

Subscribe to Codie Sanchez’s YouTube channel and newsletter

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel 

X @ericosiu

Discover Latest Episodes

Episode
Does ChatGPT Actually Have A Higher Conversion Rate Than Google Traffic?, AI Traffic Is Not Being Tracked Accurately, How To Actually Spread AI Adoption Throughout Your Company, AI Is Slashing Headcount — Fast (Here’s What To Do)
June 16, 2025

In this episode #2988, Eric Siu and Neil Patel discuss how ChatGPT is changing user behavior and conversion rates compared to Google. They explore the rise of AI assistants in search, the cost efficie...

Episode
Is There Really A Summer Slump In B2B Marketing?, How We Are Managing Multiple Offers Right Now, What Are We Doing To Build A Brand
June 12, 2025

In this episode #2987, Eric Siu and Neil Patel discuss navigating B2B summer slumps, managing multiple offers, and building authentic brands. They also explore the emotional side of AI-generated conte...

Episode
Meta Is Letting AI Do All The Ad Work, Elon VS Trump- A Lesson On What You Shouldn’t Do Online, We’re Seeing Marketing Pick Up In Countries That Are Cutting Rates
June 11, 2025

In this episode #2986, Eric Siu and Neil Patel discuss AI in advertising, the need for human-AI collaboration, and challenges for small businesses. They also touch on online feuds and global marketing...