In episode #2570, we unpack X’s partnership with Google to sell programmatic ads. There have been a lot of changes at X, formerly known as Twitter, from their controversial name change to their newly announced partnership with Google. Tuning in you’ll hear our thoughts on this latest development and why we believe their partnership will be beneficial to both parties in the long run. We also delve into how this could make X ads more expensive in the future, and why now is a great time to try out advertising on X. To hear all our thoughts on this partnership and the future of X and advertising, be sure to tune in!

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: X Turns To Google To Sell Ads.
• (01:14) Why a partnership with Google is so beneficial for X, financially?
• (01:43) The factors that could make this a more risky move for Google.
• (03:06) Why this partnership is advantageous for both companies in the long run?
• (03:30) How this could make X ads more expensive over time.
• (04:14) Why you should go and try advertising on X.
• (04:40) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Don’t forget to help us grow by subscribing and liking on YouTube!
• AdAge article: ‘X turns to Google to sell programmatic ads as it struggles to regain ad dollars’

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.