Episode #1332
Weird Growth Experiment: What Neil Learned Spending $162,301 on Clothes
March 25, 2020

A Weird Growth Experiment!

In episode #1332, we talk about a weird growth experiment that Neil carried out in which he vastly improved his wardrobe and started dressing really smartly. Neil wanted to see if he could up his conversion rates by spending a lot more money on high-end clothing. Tune in to hear about the lessons he learned and the influence that they way you dress can have on your business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: A Weird Growth Experiment.
[00:38] Neil’s experiment with dressing more nicely and charging higher prices.
[01:23] The types of clothes that Neil wore and how he picked them out.
[02:20] How Neil dresses now and the importance of showing up nicely.
[03:00] Neil’s experiences before and after purchasing expensive clothes.
[03:55] Location-specific expectations around clothing and the role of age.
[04:23] Eric’s own experiences in the realm of attire and his thoughts on backpacks.
[05:21] The lesson from today’s episode, dressing well in your range! 
[05:52] That’s it for today!
[05:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Dolce & Gabbana

Tom Ford

Burberry

Reid Hoffman

Mark Zuckerberg

TUMI

Zara

Uniqlo

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode
The Rule of 7 Is Dead: Why You Need 28 Touches Now
October 22, 2026

Eric and Neil say the rule of 7 has grown toward the rule of 28, and that buyers touch a brand 8 times for a sub-$100 B2C buy and 23 times at $10K-plus. A gelato shop stranger who knew them from diffe...

Episode
Do NOT Sleep on X Money!
October 20, 2026

Eric and Neil start with X Money, which pays 3% cash back and 6% interest, and argue that the offer is under marketed and would get more people investing. They test an AI-written blog post on a client...