In episode #1413, we talk about how you won’t solve your problems by spending a billion dollars on marketing. By taking a look at the recent half a billion-dollar Bloomberg marketing campaign, we show you how being really rich on its own is not enough to create truly great marketing campaigns! Tune in and learn about smart, pointed marketing that is truly customer-obsessed!
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: How Spending a Billion Dollars on Marketing Will Not Solve Your Problems.
- [00:33] Trump versus Bloomberg’s marketing and why a muddled message won’t work.
- [01:43] The value of making your message relatable to the common person.
- [03:05] Not becoming lazy with marketing as you grow richer.
- [04:10] Learning from Jeff Bezos and obsessing over your customer, not your competition.
- [05:00] That’s it for today!
- [05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
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