In episode #1759, we share our thoughts on when AI will replace content marketing jobs, if at all. The tools that leverage GPT-3 are definitely being adopted, meaning we will see significant AI-supplemented content marketing in the next few years. However, the one thing an AI can’t do is be creative. Tune in and hear our take on how this situation will play out.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: When Will AI Replace Content Marketing Jobs?
• [00:50] When companies will start using AI to speed up content marketing.
• [01:27] AI can remix old data but cannot display creativity yet.
• [01:53] Content that does the best is new content, not repurposed content.
• [03:16] Whether using AI to supplement copywriting really saves time.
• [03:50] If you are in content marketing, sharpen up your creativity.
• [04:28] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Links Mentioned in Today’s Episode:

Kai-Fu Lee

Conversion.ai

Copy.ai

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